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Scent & StrategyTM is a fragrance consulting firm. We work with clients of all sizes in home fragrance/air care, fine fragrance, bath and body, hair care and household products. Our model is unique, as is each client. We view the fragrance development process as collaborative, highly creative, yet critically strategic.


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Scent & Strategy TM

Fragrance Development

We're here to assist with fragrance development from concept, strategy, fragrance house briefing/interaction/evaluation through base optimization and stability/compatibility. For one product—or a line of products.

Competitive Analysis

We can help sort through the market and look at what's relevant to your brand. Where do you want to be? There's a lot to smell out there!

Brief Crafting

Writing an actionable brief—one that inspires and incites creativity is paramount to the fragrance development process. It should be detailed yet leave room for surprises. We've written hundreds of them, and perfumers say they are clear and fun to work on, and clients love them because they reflect their brand DNA.

Press / Retail Junkets

When you are preparing to launch your new fragrance or product, we can help write the press release and present to the press. We love to do this. We've presented to major retailers and press outlets.

Brand Narrative / Naming / Copywriting

We can be as involved in the Brand as you'd like us to be. We've named countless products, written pack copy, promotional copy, even print ad copy.

Lisa Wilson

Process Evaluation & Recommendation

Sometimes it helps to have someone look at your process to help improve it. Maybe there's a different way to catalog submissions in your fragrance library, or a deeper dive is needed with fragrance houses. Because We've worked on so many sides of the industry, we can help recommend ways to improve your process.

Frangrance House Partnerships

Depending on the scope or aesthetic of your project, We can recommend fragrance houses to best suit your needs. We have close relationships with major houses, key indie and natural-focused houses.

Problem Solving

We're not technical specialists nor safety/regulatory specialists, but we have a lot of experience figuring out what to do if you have a fragrance issue. If we can't help you, we can recommend someone who can. Maybe crystals are forming on the surface of a candle and we need to look at reformulating the fragrance. Or, we need to look at de-colorized versions of citrus materials to improve stability of a bath and body product. Lots of things come up.


Learning how to smell is highly personal. We love to teach one-on-one, large groups, via go-to meetings, sales teams, you name it. We can train for a new launch, or general olfactory families and raw materials.

Fragrance Trend Forecasting

This is our thing. We do it all day long. Every day.