Our Services

Fragrance Development
We’re here to assist with fragrance development from concept, strategy, fragrance house briefing/interaction/evaluation through base optimization and stability/compatibility. For one product—or a line of products.
Competitive Analysis
We can help sort through the market and look at what’s relevant to your brand. Where do you want to be? There’s a lot to smell out there!
Brief Crafting
Writing an actionable brief—one that inspires and incites creativity—is paramount to the fragrance development process. It should be detailed yet leave room for surprises. We’ve written hundreds of them, and perfumers say they are clear and fun to work on, and clients love them because they reflect their brand DNA.
Process Evaluation and
Recommendation
Sometimes it helps to have someone look at your process to help improve it. Maybe there’s a different way to catalog submissions in your fragrance library or a need for a deeper dive with fragrance houses. Because we’ve worked on so many sides of the industry, we can help recommend ways to improve your process.
Fragrance House Partnerships
Depending on the scope or aesthetic of your project, we can recommend fragrance houses to best suit your needs. We have close relationships with major global houses and key creative indie and natural-focused houses as well.
Brand Narrative
Naming, Copywriting
We can be as involved in the Brand as you’d like us to be. We’ve named countless products, written pack copy, promotional copy, even print ad copy.
Fragrance Trend Forecasting
This is our thing. We do it all day long. Every day.
Problem-Solving
Trouble-shooting
We’re not technical specialists nor safety/regulatory specialists, but we have a lot of experience figuring out what to do if you have a fragrance issue. If we can’t help you we can recommend someone who can. Strong regulatory support is critical and we have partnerships with great people who can help with all aspects of development, from fragrance to finished product and labeling. We also have relationships with independent perfumers who can help us problem-solve and develop a wonderful fragrances when necessary.
Training
Learning how to smell is highly personal. We love to teach one-on-one, large groups, via go-to meetings, sales teams, you name it. We can train for a new launch, or general olfactory families and raw materials.
Press / Retail Junkets
When you are preparing to launch your new fragrance or product, we can help write the press release and present to the press. We love to do this. we’ve presented to major retailers and press outlets.

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How do you work?
Every project and client is different. We work on retainer (monthly) for ongoing relationships. Sometimes work is project-based, so a fee is arranged. We'll even work by the hour, but only under special circumstances.
Are you a chemist?
A Perfumer?
No, but Lisa was trained for many years by master perfumers, product development specialists, evaluators and worked with talented chemists. Lisa learned via the classic fine fragrance approach so she has a great olfactive memory and is always adding to it. The thing is, once you have it, you can’t turn it off.
How are you different
than other fragrance
consultants?
We have worked in all aspects of the industry—from advertising at a global agency, fine fragrance marketing at a leading CPG company, sales and marketing at small, large, and all natural fragrance houses, award-winning fragrance and product design, and finally product development. So every fragrance we help develop has a “reason for being” in the market. It doesn’t just smell good.
Who are your current clients?
Confidentiality is important for our clients, so specifics on current clients and projects aren’t listed here. we can say we are working with a large manufacturer with private label candle, personal care and fine fragrance capabilities as well as their sister company who focuses on haircare and skincare products. Projects for these clients are varied in scope but include fine fragrance, home fragrance, skin care and personal care products. Recently we took on a trouble-shooting project where a client needed fragrances for a luxury facial product in record time because their overseas manufacturer couldn’t get it right. We're also working on a 12-sku haircare line due to launch in 2015, and a start-up candle line that will launch some time this year.
Are your clients in California?
Do you travel outside of California?
Our clients are all over the country, and Lisa travels a lot. She loves it! A lot of work can be done remotely with fragrance development.

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