In the News

Marin Snapshot: Mill Valley woman follows her nose to develop fragrance products

Lisa Wilson of Mill Valley advises clients on fragrance through her company, Scent & Strategy^TM. (Frankie Frost/Marin Independent Journal)
What the fruit trend means for fine fragrance and scented personal care

Cosmetics Design spoke with fragrance expert Lisa Wilson, owner of Scent & Strategy^TM, about the proliferation of newly sophisticated fruit notes and what perfumers are getting into next.
Natural Fragrance: a must-watch beauty and personal care segment

Cosmetics Design spoke with Scent & Strategy^TM founder Lisa Wilson, about the increasing demand for clean, natural, and organic perfumes and scented personal care products.
Natural Fragrance: trading on exclusivity and purity

Cosmetics Design spoke with Lisa Wilson, owner of Scent 7amp; Strategy^TM about how exclusivity and purity play a role in making and marketing natural fragrance.
Natural Fragrance: maintaining quality and gaining scale

Cosmetics Design spoke with Lisa Wilson, owner of Scent & Strategy^TM about creating quality natural fragrances on a large, commercially viable scale.
Natural Fragrance: scents and trends

Cosmetics Design discussed popular scents and influential trends in the natural fragrance space with Lisa Wilson, owner of Scent & Strategy^TM

Fragrance Development
I’m here to assist with fragrance development from concept, strategy, fragrance house briefing/interaction/evaluation through base optimization and stability/compatibility. For one product—or a line of products.
Competitive Analysis
I can help sort through the market and look at what’s relevant to your brand. Where do you want to be? There’s a lot to smell out there!
Brief Crafting
Writing an actionable brief—one that inspires and incites creativity is paramount to the fragrance development process. It should be detailed yet leave room for surprises. I’ve written hundreds of them, and perfumers say they are clear and fun to work on, and clients love them because they reflect their brand DNA.
Process Evaluation and
Recommendation
Sometimes it helps to have someone look at your process to help improve it. Maybe there’s a different way to catalog submissions in your fragrance library or a need for a deeper dive with fragrance houses. Because I’ve worked on so many sides of the industry, I can help recommend ways to improve your process.
Fragrance House Partnerships
Depending on the scope or aesthetic of your project, I can recommend fragrance houses to best suit your needs. I have close relationships with major houses and key indie and natural-focused houses as well.

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